The Business of Being in Business

Description

You may be very good at what your business does. But how good are you at the business of being in business?

Most people start a business because they are good at something. Then the business grows. Employees arrive, costs increase, cash flow matters more, and there are people to lead, customers to retain, systems to develop and decisions to make.

Being good at what you do is no longer enough.

Drawing on more than 45 years of business experience, Alec Drew shares practical lessons, real stories and questions to help SME owners build stronger businesses that become less dependent upon them.

If just one idea helps you avoid an expensive mistake, make a better decision or improve your business, this book could repay its cost many times over.

This is not about becoming bigger for the sake of it. It is about building the right business for you.

Whether you want growth, greater profitability, more time, financial independence, succession or eventually to sell, it starts with one question:

Where are you going?

Because a successful business should give you greater freedom and choice, not become another form of dependency.

Alec Drew
The Business Expert and an Ambassador for Common Sense