Description
You would have to have ended up in a very obscure corner of the world where the big Italian designer brands were not household names. Armani, Prada, Missoni, Valentino and Versace. For 50 years these titans of Italian fashion have amazed the fashion world with their offerings. They have wowed us with their designs, their artistry, their craftsmanship and innovation and their excellence. Italian fashion has come a long way over the last 50 years, it has seen the rise of many billion dollar empires. Italian fashion has also seen its share of high drama. There have been the high stakes corporate power plays for ownership and control. There have been the movie stars, the supermodels, even murders. One time skilled artisans and humble shop keepers have exploded into globalised corporate powerhouses equipped with formidable engines of growth. Sophisticated multinational conglomerates who have mastered the arts of manufacturing desire with their use of marketing and image in addition to that of design and craftsmanship. They have mastered the art of branding, line extensions, retail experiences, and product licensing strategies. Here we present the lives and legends of the Dynasties of Italian Fashion: Armani Missoni Prada Pucci Versace Valentino Elsa Schiaparelli
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