Description
Generative AI is not arriving in financial services. It is already here, reshaping how decisions are made, how intelligence is shared, and how institutions, and the people within them, understand and evolve their purpose.
The question is no longer whether this technology will change finance. It already has. The question now is how we choose to engage with it and how those leading our institutions can shape what it becomes.
Intelligent Finance (Vol I): GEN AI The New Frontier is written for those shaping that future. For executives, policymakers, founders, and strategists navigating this shift, and for those across the industry who want to better understand it.
Drawing on two decades of senior leadership experience across global asset management, Sera Sadrettin explores what it means to lead with intention in an age of generative intelligence. Not through a technical lens, but a human one.
Across eleven chapters, the book examines how generative AI is transforming financial services, from governance and decision-making to the future of work, and what that demands of the people at the centre of it. Each chapter combines real-world perspective with practical reflection, grounded in the conversations, boardrooms, and strategy sessions where these decisions are actually being made.
This is not a prediction of what’s coming. It is a reflection on what is already here and how we meet it with clarity, discipline, integrity, and empathy.
At its heart, this book explores the relationship between human judgment and generative intelligence, and how we choose to navigate it. Not just how we adopt new technology, but how we think, decide, and lead alongside it. These systems can extend our reasoning, surface context, and reshape how intelligence is expressed, but they do not replace the responsibility that sits behind it. The ability to interpret, to exercise judgment, and to act with integrity remains ours.
While AI may be rewriting the playbook, we are still the authors.
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