BRAND ENERGY: Brand Health in the Attention Economy

£11.11

Marketing has changed and brand measurment has to change dramatically to keep pace. Part manifesto, part measurement framework, part practical playbook, Brand EnergyTM shows you how to stop treating your brand as a static asset and start running it as a living system of emotion, attention and momentum. Because the brands that win are not simply the most known or the most trusted. They are the brands with the most energy.

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SKU: 9780646747163 Categories: ,
Binding: Perfect Bound
Pages: 130Author: Peter Drinkwater
 

Description

Marketing has changed and brand measurment has to change dramatically to keep pace. Part manifesto, part measurement framework, part practical playbook, Brand EnergyTM shows you how to stop treating your brand as a static asset and start running it as a living system of emotion, attention and momentum. Because the brands that win are not simply the most known or the most trusted. They are the brands with the most energy.

Additional information

Weight0.153 kg
Dimensions20.3 × 12.7 × 0.7 cm

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