Description

Build something worth growing.

Starting a business is exciting. It’s tempting to jump straight into choosing a name, designing a logo, building a website and getting everything looking the part.

But before you start creating, there’s some important thinking to do.

The SEED Framework™ is a practical four stage process designed to help you turn an idea into a business with strong foundations and a clear direction for growth.

Through four stages, you’ll explore:

SPARK – Discover what you want to build, why it matters and what you want your business to achieve.

EDGE – Understand your customers, the problems you solve and what makes your approach different.

EXPRESSION – Define how your business should feel, sound and behave, creating a foundation for how it communicates with the world.

DESTINY – Establish where you want to go and create a clear direction to help guide your decisions as your business grows.

Whether you’re exploring a new idea, starting your first business or looking to take an established business in a new direction, SEED will help you think things through before investing your time and money into building something.

Created by identity designer Ian Paget, founder of Logo Geek, this framework brings together years of experience working with entrepreneurs and businesses, helping them understand what they’re building before turning those ideas into worth growing.

Don’t just start building. Start with the right seed to grow from.