Description
Relationship fundraising is more relevant and more needed now than ever. Despite its worldwide best-seller status through more than three decades, previous editions of Relationship Fundraising haven’t yet succeeded in their most basic aim. Fundraisers everywhere talk the relationship talk, yet the donor experience still too often remains grim, with most charity supporters seeing few changes in what they receive from their favourite causes, far less the many essential improvements those prior editions predicted.
In its 32 years Relationship Fundraising has encouraged countless advances in how fundraisers discuss and approach their work, yet just a few short years ago donors in the UK were not only being subjected routinely to inappropriate and aggressive fundraising methods, they were being massively turned off by them. This book aims to change that.
This reworking of a timeless classic sets out what’s gone wrong and what still needs to be done about it. Expanded by 15 chapters of new content, this 3rd Edition of Relationship Fundraising not only brings the text up to date but also sets out a road map for the changes fundraisers should make, now, so that campaigning fundraising can achieve its full potential for good in the 2020s and beyond.
Ken Burnett uses words to provoke change, challenging, stimulating, informing and inspiring to help organizations and their supporters make the differences they want to see to change the world for the better. This time, in addition to encouraging continuous advances in the donor-based approach to the business of raising money, this book will catalyse real, lasting change, in the process enriching the lives of fundraisers, their donors and the people, issues and causes that together they transform, around the world.
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