A Practical Guide to Outside-In Service Design

Description

Outside-In Service Design is a User-Centred approach to designing products and services, aiming to give the customer a unique and memorable experience as well as optimising the business processes. Customers are the main influence on the design – the better the experience, the more chance you will have of customer retention and loyalty.This book takes us on a practical journey to understand, appreciate and apply the Service Design approach.Amir Azizpour has a background in business, technology and psychology with a passion for delivering unique and innovative solutions to ensure the highest levels of user satisfaction, experience and loyalty. He has more than 30 years experience in applying Service Design concepts to all aspects of business including Customer Services, Training, and Product Design as well as providing consultancy on Business Process, Management and Software Design.