A Practical Guide to Service Design

£25.00

Outside-In Service Design is a User-Centred approach to designing products and services, aiming to give the customer a unique and memorable experience as well as optimising the business processes. Customers are the main influence on the design – the better the experience, the more chance you will have of customer retention and loyalty. This book takes us on a practical journey to understand, appreciate and apply the Service Design approach.

SKU: 9781911175223 Categories: ,
Binding: Perfect Bound
Pages: 136Author: Amir Azizpour
 

Description

Outside-In Service Design is a User-Centred approach to designing products and services, aiming to give the customer a unique and memorable experience as well as optimising the business processes. Customers are the main influence on the design – the better the experience, the more chance you will have of customer retention and loyalty.This book takes us on a practical journey to understand, appreciate and apply the Service Design approach.

Additional information

Weight0.42 kg
Dimensions21 × 21 × 0.8 cm

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