Outside-In Service Design is a User-Centred approach to designing products and services, aiming to give the customer a unique and memorable experience as well as optimising the business processes. Customers are the main influence on the design – the better the experience, the more chance you will have of customer retention and loyalty. This book takes us on a practical journey to understand, appreciate and apply the Service Design approach.
Outside-In Service Design is a User-Centred approach to designing products and services, aiming to give the customer a unique and memorable experience as well as optimising the business processes. Customers are the main influence on the design – the better the experience, the more chance you will have of customer retention and loyalty.This book takes us on a practical journey to understand, appreciate and apply the Service Design approach.
Additional information
Weight
0.42 kg
Dimensions
21 × 21 × 0.8 cm
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