Description
The Startup Pivot Playbook shows founders, CEOs and board members when to pivot a startup, how far to move and in what order.
In those 75 cases, 64% of companies that moved the product first succeeded. Of those that moved the product only halfway, 17% succeeded. None of the companies that changed the brand before the product could back it succeeded.
A pivot score from 0 to 18 sizes the move before money is spent. Five signals and a set of timing rules tell you when to act. Chapters cover product-market fit, product, target market, route to market, positioning, pricing, business model, capital, talent, brand and M&A, in the order the moves should happen. Part III covers adding AI, SaaS-to-AI pivots and AI wrapper pivots. A free companion Toolkit adds 30 worksheets and the full pivot database.
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