Description

Breaking into the Russian market has always been a challenging task, particularly for Western organisations, and personal networks play a crucial role in achieving this. However, personal networks that exist in Russian business remain a mystery. The aim of this book is to address the role of informal relations and trust in Russian society and business. Our findings provide a deeper understanding of the relationship between Russian business and personal relations, thus helping foreign practitioners and investors to enter the Russian market and develop strong business-stakeholder relationships. With the intention not to criticise or dress up the image of Russia but to provide coherent analysis and discussion on how things work in Russia or describe â€œthe rules of the relationships gameâ€. The book discusses ten personal networks existing in Russian society and business, nature and structure of relations, local social norms and codes, trust development process, knowledge and information sharing, entry and exit rules, and provides practical suggestions. This book is essential for anybody intending to do business in Russia and particularly suitable for practitioners, investors, researchers and business students.