Description

Law school teaches you how to practise law. It does not teach you how to build a successful career from it.

Many lawyers spend years becoming technically excellent at what they do. Then they discover that legal ability alone does not determine who attracts the best clients, who progresses fastest, who earns the most or who builds the most successful practice.

The Intelligent Lawyer examines the skills and decisions that can make the difference.

It shows practising lawyers how to become more valuable to their firms and clients, attract better opportunities, generate more business, strengthen client relationships, increase referrals, price their expertise more intelligently and build practices that are more productive and profitable.

Associates will learn how to become harder to replace and more valuable to their firms.

Solo practitioners and law firm owners will find practical strategies for marketing, pricing, productivity and profitable growth.

Partners will discover ways to generate more business and deepen important client relationships.

The book also examines some of the less visible forces behind a successful legal career:

– Why do some technically excellent lawyers remain underpaid?
– Why do certain lawyers attract work more easily?
– Why do some clients stay for years while others disappear after one matter?
– Why do referrals happen naturally for some lawyers?
– And why can two lawyers with similar legal ability end up with very different careers?

The answers often lie outside the law itself.

Drawing on psychology, business development, client behaviour, communication, pricing, referrals, systems, automation and artificial intelligence, The Intelligent Lawyer brings these ideas together into a practical guide for lawyers who want to get substantially more from the expertise they have already spent years building — without simply working longer hours.