Description

Everybody wants something from you.

Your time. Your attention. Your money. Your loyalty. Your energy.

From the moment you wake up, you are surrounded by people, companies, algorithms and institutions competing to influence what you think, what you buy, how you behave and who you become.

Everybody Wants YOU explores the forces fighting for your attention in the modern world and the subtle ways they shape your decisions, often without you even noticing.

Drawing on psychology, persuasion, advertising, social media, technology and everyday life, Adam Duffield examines how influence works, why we are so susceptible to it, and what happens when our choices are no longer entirely our own.

This isn’t a book about escaping society or distrusting everyone around you. It’s about becoming more conscious of the forces acting upon you.

Because once you understand how your attention is captured, how your behaviour is influenced and how your decisions are shaped, you can start making those decisions more deliberately.

Your attention is valuable.

Everybody wants it.

The question is: who are you giving it to?