Description

Two jobs at once. Only one of them is yours.

A shop is not a neutral place that a child behaves badly in. It is a machine for demanding attention, and it works.

A short book about aisle four. The lights, the beeping, the thing at till height, and the person by the bread who has stopped pretending not to look.

Most of this is not about behaviour. It is about doing less shopping, in a shorter time, with fewer decisions in it.

“Abandon the trolley.”

Who it’s for

For the parent who has stopped doing a big shop with their child, and would like to be able to again. Ages 2 to 8, and for the adult more than the child.

The book

This book supports everyday emotional awareness. It is not a screening tool and it is not a substitute for professional guidance.

Everyday Signals is our range for the grown-up. Short books about the moments that repeat — the hallway, the plate, the landing at bedtime — written for the person managing them rather than the child having them. Little Signals is the companion range, written for children themselves. No quick fixes. No hype. Regulation before optimisation.