Description
In this fast-paced, highly readable book, communication coach and writer Adam Pernak explores how modern language is changing the way we think, speak and make decisions. From social media and AI to political slogans, corporate speak and everyday cliches, this book examines the forces that are weakening our ability to communicate.
Drawing on over thirty years’ experience in language and communication, Adam reveals how soft language, self-censorship and the tyranny of identity are distorting reality, shutting down discussion and preventing us from solving our real-life problems.
Combining insights from linguistics, psychology, philosophy and real-world examples, The Long Truth recognises the challenges of language in modern society, then fights back with The Long Truth Method – a fresh and accessible guide to reclaiming the power of language in a noisy and distracted world.
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